BTS’s Jimin, V, and Jungkook Top the Reputation Rank for Male K-Pop Idol Brands This Month


BTS members Jimin, V and Jungkook topped the list of individual male K-Pop idol brands for October, according to the Korea Institute of Corporate Reputation.

The Korea Institute analyzed big data from 687 male K-Pop idols from September 16 to October 16 in the areas of media activity, consumer engagement, community activity, communication, and more.

Jimin tops the list for the 33rd consecutive month

The top spot went to BTS’s Jimin, who topped the list for the 33rd consecutive month with a brand reputation index of 7,654,771 for October. It showed a 57.62% increase in total brand activity as of September and got 91.50% positive feedback on a positive-negative analysis.

It was followed by BTS ‘V, which came in second with a brand reputation index of 5,663,845 points, an increase of 51.38%, from 3,741,421 in September. Jungkook took third place with a total of 5,473,457 points. Its brand reputation index rose 69.78%, compared to 32 23,834 in September.

ASTRO’s Cha Eun Woo was in fourth place and BTS’s Jin was fifth with a Brand Reputation Index of 4,837,410 and 4,329,822 respectively.

Learn more about BTS

Earlier, BTS treated their fans upon their return with In the second season of Soop, where global K-pop stars take a break and, for a week, spend time in the forest doing things they love. From Jungkook’s nipple piercing to his dog Jeon Bahm, BTS ARMY went crazy and talked about the show on social media.

Last month, the seven BTS members came together to invite their fans to their ‘BTS PERMISSION TO DANCE ON STAGE’ concert as they practiced on their chart-topping number. They shared a video announcing their plans to host the concert online on October 24 at 6:30 p.m. KST (3 p.m. IST).

Meanwhile, BTS recently collaborated with Coldplay for a new song “My Universe”. The music video for ‘My Universe’ follows groups of global superstars crossing the distant Sphere galaxy where music is doomed. But that doesn’t stop BTS, Coldplay, and a group of aliens called “Supernova 7” from combining their forces in the form of a hologram. The song also debuted at no. 1 on the Billboards Hot 100 chart.

Image: Instagram / @ BTSJIMIN / @ BTSTAE / @ BTSJUNGKOOK

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