MTV and Music of the Sea announce content partnership
Chicago and Los Angeles-based Music of The Sea, one of the largest black-owned synchronized publishing catalogs, announced a partnership with MTV Entertainment group.
The partnership will provide MTV content creators one stop shop for easy and clear access to thousands of songs from the Music of The Sea catalog.
Music of the Sea’s catalog includes over 2,500 artists and 200,000 songs from genres such as soul, R&B, hip-hop, rock, jazz and more. The company became known through its partnership with Music World Entertainment, which represents Chaka Khan, Kool & The Gang, Solange Knowles, Earth Wind & Fire, The O’Jays, and Rick James.
The company’s current roster of artists includes hip-hop legends Roxanne Shante, Big Daddy Kane, MC Lyte, Positive K, and Sadat X from the Nubian brand. Eddie Caldwell, who has worked in the music industry for more than three decades, said the partnership is music’s next frontier in a release.
“Real music from cool and hip artists, both major and independent, is the next frontier in marketing,” Caldwell said in a statement. “We see Music of the Sea as a bridge to connect film and television companies such as MTV Entertainment Group, as well as advertisers, gamers, restaurants and commercial retailers, with a diverse catalog of the world’s greatest voices. . “
Caldwell’s music has been featured in major films including Once upon a time in Hollywood, King of Staten Island, Tom and Jerry, and several titles by Tyler Perry. His music has also been featured in a wide range of television shows such as Ray donovan, You better call Saul, Bosch, Snowfall, and even in the Mortal Kombat video game.
Caldwell added that the move would benefit Music of the Sea artists, giving them income and wide exposure that they might not otherwise have seen.
“This will be a great way for the multi-ethnic artists on our list to gain significant exposure which will lead to more feeds and downloads from digital service providers,” Calwell added.