New boutique dealership for Aprilia/Vespa/Moto Guzzi/Piaggio in Montreal

Plenty of room for scooters, superbikes and everything in between. Photo: Piaggio Group

Although their provincial government frowns on two-wheeled fun, Quebecers themselves are avid motorcyclists, and the Piaggio Group recognizes that (talk to a company insider the next time you’re at a motorcycle show—they to like the Quebec market!).

So it’s no surprise that the company has turned around and opened one of its new MotoPlex stores in Montreal. The new Motos Illimitees will host Moto Guzzi, Aprilia, Vespa and Piaggio machines in a single showroom; see the video of the opening below:

The new dealership is located at 3300 Bd des Entreprises in Terrebonne, and is one of the few flagship locations of its type in the world. The Piaggio Group has been opening these flagship style dealerships around the world for a few years now, which focus on the company’s various sub-brands and their accessories, apparel and other related products, avoiding the dilution of a multi-line dealership. The MotoPlex dealerships include a coffee bar/lounge, and the Piaggio Group says its ability to sell multiple options within its own company has been a business boost since the model’s introduction. Indeed, given the wide range of machinery under the Piaggio Group umbrella, from small cc scooters to big-bore ADVs and retros, it only makes sense to make this a one-stop shopping destination for gearheads.

“Extending this flagship retail concept for the Piaggio Group has been an essential part of our overall retail vision. The right retail environment to showcase our brands is a top priority, and with Motos Unlimited, we have partnered with the right dealership, to support one of the most passionate two-wheeler markets in the Americas, in Montreal,” said Piaggio Group Americas CEO/President at the opening of the new dealership.” We are delighted to welcome this flagship to our network, and are happy to see the success they are already generating with the Piaggio brands.”

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